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Area Sales Manager

Area Sales Manager

SUMMARY AND KEY RESPONSIBILITY OF REGIONAL MANAGER

•         Forecast & achievement of objectives

•         volume sales : region, area, territory

•         key focussed product sales : region, area, territory

•         ensure growth as per objective of the division

•         enhance productivity

•         ensure successful launch of new product

•         product promotion

•         programme implementation

•         core customer coverage by all medical representative and area manager

•         utilization of inputs – suggest appropriate reduction or addition of specific product samples or inputs

•         new product launch success

•         stock allocation

•         implementation of promotional strategies and inputs

•         develop relationship with key customer and ensure effective service and satisfaction

•         coordination with ZSM / HO

•         handle doctor’s opinions/ queries/ objections 

•         key stockist management inventory and outstanding

•         recommendation for the addition and deletion of stockist based on merits and demerits

•         ensures to maintenance of ” NORMS AND STANDARD OF COMPANY POLICIES”

•         Morale and discipline

•         Recruitment, induction, training and development

•         Regular joint work with : medical representative ( front line manager) minimum 2 days / MR/ MONTH  and area sales manager ( first line manager) 

•         During field work assess their capabilities

•         validate feedback which is collected by sales executive ( front line manager) and area sales manager

•         identify the factors related to market, customer, competition, brand performance and contribution

•         build strategies and work for improvement of all identified factors